After giving it some thought, I think it sounds as if he could be talking to/about Angelina, saying his vows or something. He could have just as easily said her name at the end as opposed to Chanel No. 5.
I know this ad has gotten made fun of and caught a lot of flak, but I actually dig it. Additionally, I agree with Sherri Shepard--it's as if he is talking to me. When he looks at that camera, he's looking at me.